SCORE: Marketing Basics

In this webinar, you’ll learn how to design a marketing plan that aligns with your business goals, explores the right mix of digital and traditional tools, and helps you attract, engage, and convert your ideal customer. From SEO to social media, video to influencer outreach—this session offers the tools and mindset you need to compete effectively in today’s fast-paced digital marketplace.

What You’ll Learn:

• The components of a successful marketing strategy and how to build one
• How to define your target audience and craft a compelling value proposition
• Which digital marketing tactics yield the best ROI and when to use them
• How to use metrics and KPIs to measure and improve your plan’s performance