SCORE: How to Use Discovery to Maximize Sales

For small business owners, sales isn’t about pushing a product—it’s about understanding your customers. In this insightful webinar, we’ll explore the power of discovery and how shifting from “selling” to “learning” can help you attract and retain more customers. People don’t want to be sold to—they want to be heard. By asking the right questions and truly listening, you can uncover customer needs, build trust, and position your business as the perfect solution.

Key Takeaways:

• Why small business owners must focus on learning, not selling
• How to shift from “sales mode” to “curious mode” to build better customer relationships
• Effective questioning techniques to uncover customer needs and pain points
• How to position your products/services as solutions without being “salesy”
• Strategies to turn customer conversations into long-term business growth