SCORE-How to Craft Brand Messaging that Resonates

How to Craft Brand Messaging that Resonates: Clarify Your Value, Stand Out, Connect with Your Customers

In this 1.5-hour workshop, early-stage business owners will learn how to create clear and compelling, brand messaging that ratchets up emotional connection, and drives business growth. Discover how to:

* Align your brand identity with your audience's needs and values

* Define the benefits of your value proposition

* Position your brand to become the preferred choice

* Craft salient, high-level brand messaging for your elevator speech and website 

Jay Olson’s multifaceted career spanned 35 plus years as a brand strategy consultant working with Northwestern Mutual, Quad, Ralston Purina and other leading organizations. He has consulted with B2B, B2C and nonprofit organizations of all sizes in diverse industry settings with repeat success driving sustainable growth and brand equity. Now retired, Jay pays it forward as a SCORE subject matter expert, workshop presenter and co-mentor. He is passionate about inspiring startups and small business owners, and preparing them with the essential knowledge and skills to build vibrant, purpose-driven brands and thriving businesses.