SCORE - Google Analytics for Small Businesses - How to Improve Your Website Traffic

To maximize your business website's return on investment, you need to be able to track its performance. Tools like Google Analytics allow you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors' behavior.

In this webinar, you’ll learn the basics of Google Analytics, how to track your website's performance and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using your collected data.

Learning objectives:

• How to set up Google Analytics for your website
• How tracking conversions can guide your marketing strategy
• Which analytics reports you should focus on
• How to enhance both your website and marketing campaigns using the data you’ve collected